Alas, academics aren't aware of the pressure of 24-hour news, and the hierarchy that naturally occurs as stories break. Before they could say "Richard Crookback", a fair proportion of the assembled media had headed for the door. The reason was that their iPhones had buzzed with the news that former Cabinet minister Chris Huhne had pleaded guilty to perverting the course of justice, which is a far bigger honeypot for media bees than even a rediscovered royal.
Mr Huhne, you may recall, had apparently persuaded his former wife to pretend she was driving his car when he was caught for speeding on the M11 between Stansted Airport and London. After ten years of claim and counter-claim, he's finally admitted his guilt, and could even go to prison as a result.
Back to King Richard III. What's the message? If you've got news to share, don't tease the media with it. Tell them the big headline to grab their interest, and then talk in more detail.
As for Mr Huhne, archaeologists are now speculating that the remains of his career are buried under the M11 in Essex.
By the way, many thanks to my good pal Andy Lopata for alerting me to this story.